The “CHANGE” slogan used during the American presidential election has find it’s way to the masses again, this time we need to change the way we think and it’s WWF who suggests it:
200 liters of water for a cup of latte! I thought it should be much more that actually the liquid it contains, but I never thought it needs that much water actually to produce a simple cup of coffee. I wonder who and how calculated it…
Indeed – we waste a lot of resources along the way, but I think it’s gonna change in the future, not so distant future…
UPDATE: I’ve investigated a bit the numbers and according to
Este puţin probabil să nu fi auzit de ora planetei, care din acest an a ajuns şi în Moldova (nu sunt sigur dacă a mai fost şi anterior, eu cel puţin nu am auzit). Eu mai publicasem spotul orei planetei mai înainte în engleză în noiembrie – Earth Hour 2009. Anul acesta însă la noi s-a pomenit destul de des despre acest eveniment pe la radio (numai că nu au stat să explice lumii exact ce înseamna ora asta a planetei şi ce e de făcut, mai mult semăna cu un fel de propagandă şi mai nu ziceau că totul e mulţumită preşedintelui), am văzut şi blogherii moldoveni scriind despre ora planetei, au mai organizat lumea flash-mob-uri, avem susţinerea primăriei, etc – să vedem ce iese. Chiar sunt curios cum va arata Chişinăul în beznă, nu că ar fi tare luminat, dar sunt curios să văd câtă lume va stinge totuşi luminele la 8:30 seara. Iar Chişinăul în beznă l-am mai văzut şi nu o dată…
Cei de la WWF au făcut un mic spot publicitar superb, altul decât cel pe care l-am prezentat anterior:
By now you’ve heard a lot of things about global warming, climate change, CO2 emissions and stuff like that. You’ve been also told of things you can do to save our planet, but I’m not gonna talk about it right now, here is some food for your mind on this topic.
For those of you who know George Carlin the video I’m going to present is not something new, in fact it’s actually quite old, but it’s a classic and I’m sure you gonna enjoy watching it. The thing is, George Carlin was a well-known American comedian, but since the lack of american humor in general the rest of the world is not interested in American comedians, but this one is actually worth it. I’ll let you watch him first, this is a great monologue and he gives you a different perception on the hole idea of “saving the planet”. Note: the language might be offensive.
Well, you get the idea now: the planet is fine – we are f*cked. And he made a really fine allegory on that philosophical question of our existence on that planet – the earth simply needs plastic! Brilliant!
I’ll cut straight to subject: I think I don’t have to explain you the importance of Amazonian rainforests in our ecosystem and it’s slowly deforestation is already a known fact. The thing is that a lot of wood is logged illegally in Brazil, and EU is contributing to that by buying smuggled wood. So, what we can do is adopt a new legislation regarding timber law in Europe. And what you can do issign and send a letter addressed to European Commission President, José Manuel Barroso which will look something like this:
I received an email today from the WWF about recently launched urgent new TV campaign to make people aware of how climate change is affecting polar bears and other animals. They say polar bears are at risk of extinction due to melting and thinning arctic ice, and could disappear by the end of this century if we don’t take action.
I remember I’ve seen a new documentary a few months ago, cannot remember the title, but it showed how the area populated by the polar bears is getting smaller each year and how difficult has become for them to find food and how the change of climate is affecting it all. It made me understand how it all happened and how fast it is all changing. Here’s the two-minute video from the message WWF sent me:
If you’re ready to take action see this message for yourself and find out how you can help. Basically, it’s not much you can do apart from making a donation and becoming a member of Wildlife Rescue Team, but I would suggest you get informed about what’s causing it and find out what are the simple things you can do in order to lower your carbon footprint. And here’ a tip for you – Carbonfootprint.com (calculate it, reduce it and offset it!)
P.S.: I will not divulge my carbon footprint here, but I will just say it’s not that big comparing to others. Let me just say that if I wouldn’t fly it would be much smaller. But permit me to just quote this:
* The average footprint for people in Moldova is 1.96 tonnes.
* The average for the industrial nations is about 11 tonnes.
* The average worldwide carbon footprint is about 4 tonnes.
* To combat climate change the worldwide average needs to reduce to 2 tonnes.
So, we Moldavians are combating the climate change!